Make people take notice

Richard Branson is the king when it comes to stunts on how to promote yourself and your business. He does it so well that he is a billionaire.  I watched on TV recently about small fashion business that created a massive sword fight using candy canes in a very public place - every body stopped to watch them. When they had enough people they then handed out flyers promoting the shop and its opening. Sales went through the roof. It is all about getting noticed. Check out this video for some ideas from  Charlie Todd at TED