I spend a lot of my time telling clients that Superman and Wonder Woman are and always will be comic book characters.
Right now however I want to ask you who your favourite superhero is. I want you to identify why you like this superhero, what is it that your superhero does, how do they go about it, what's their driver and of course what cool outfits do they wear?
So why am I asking you to check out your favourite superhero? If you could package up the qualities of your favourite superhero how would it change the way you do business? How would it change the way you view your clients and customers and how would it change the way you view the world?
For example let's take Superman.
"Faster than a speeding bullet!
"More powerful than a locomotive!"
"Able to leap tall buildings at a single bound!"
"Look!"
"Up in the sky!"
"It's a bird!"
"It's a plane!"
"It's Superman!"
Just reading these words makes you want to say them out loud, they are full of energy, excitement and anticipation; you can see the Christopher Reeves movies and the comics in your mind with Superman speeding across the skies with his red cape.
Superheroes provide us with energy, excitement, values, consistency, a never say die attitude, and they always want to do good and what is just. Superheroes also have an arch nemesis, somebody who is annoying and frustrating and hell-bent on trying to do things to suit themselves out of greed, like taking over the world.
I have read in various publications and heard various speakers talk about creating super fans for your business. To create super fans I believe you have to be a superhero. This means you have to be prepared to go the extra mile and provide a value proposition that will make your clients continually want to do business with you. Two things you can do that can make a difference to your client as well as generate cash flow and profit are to introduce consulting and coaching to your mix.
Are you the superhero or the arch nemesis? The superhero runs their business with energy and purpose, the arch nemesis is only after one thing and that is greed. The superhero understands that if you do the right thing by the client the outcome will be cash flow, profits and a loyal client.
Consulting means solving a problem which is exactly what the superhero does. They take charge and they solve the problem. Coaching is about instructing, guiding, and empowering people to do better so they can solve the problem. Consulting and coaching can be added to any business whether it is in product sales or services.
I heard somebody once ask "do Black & Decker sell holes or drills?" The answer is they sell holes. By knowing what type of hole is wanted they can then offer the appropriate drill to the customer. By asking questions about the hole, the salesperson has become a consultant and a coach. They have become a superhero to the customer. They solve the problem of what drill is needed and then can coach the customer to use it the right way and maximise the use of their drill. This creates a super fan.
Here are some of the activities that superheroes do that can relate to the way you do business.
1. Do no evil - they are on the side of right and justice. Your business is about fair trading and quality.
2. They know their mission and purpose - you should have a mission and purpose for your business.
3. They have a distinctive brand - Superman, Wonder Woman, Batman - they wear their brand and live to it - so should you.
4. They have knowledge of their patch. Superman patrols the skies, Batman cruises Gotham city in his Bat mobile.You should be observant about your market place trends.
5. They team up just like the Fantastic Four - Mister Fantastic, The Invisible Woman, Human Torch and The Thing - together they are formidable. Who are strategic alliances with - they can grow your business
If business is about having super fans then you need to be a superhero. Hey you can even wear the costumes – that will get your clients attention
www.peakperformanceguru.com
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